The Brief
In April 2023 Matt, a resident of British Columbia, approached me with his new venture, Generosity X, a strategic marketing firm specializing in non-profits and charities across North America. I was thrilled to collaborate with him on this exciting project, and together we developed a unique logomark that combined the letters 'G' and 'X' into an Ichthys fish symbol, representing the core philosophy of the organization's "Teach First" approach to clients.
Incorporating Matt's preference for bright colour palettes and textured gradients, we created a colour scheme that perfectly captured the spirit of Generosity X. Since its launch, we have continued to work together to develop other elements such as merchandise and social media assets, and I am excited to be involved with Generosity X throughout its early years.
Deliverables
Logo
Brand
Website
Presentation Template
Business Cards
Brand
Website
Presentation Template
Business Cards
Logotype Lock-up
Logomark Lock-up
The Logomark combined the letters 'G' and 'X' into an Ichthys fish symbol, representing the core philosophy of the organization's "Teach First" approach to clients.
